Save Afri-Soul: Keep the Culture in Eastlake Village

The radical disparities

We honor our past. We empower our present. We build our future.

Our Mission

Afri-Soul Education Center empowers African American communities by nurturing cultural pride, fostering economic self-sufficiency, and cultivating intergenerational learning. 


Through a vibrant network of Black-owned businesses, educational programming, and grassroots engagement, we catalyze holistic community development where heritage is honored, entrepreneurs thrive, and families are uplifted.


We stand as a living marketplace of ideas, creativity, and collaboration—creating inclusive pathways toward shared prosperity and lasting resilience.

Who We Are

Afri-Soul is more than a business incubator.
We are a sacred cultural space where heritage is celebrated, hope is cultivated, and healing begins.

As a hub for:


Cultural education • Entrepreneurial development • Community empowerment • Intergenerational learning


…we uplift the African American community with dignity, purpose, and joy.


Through immersive storytelling, hands-on learning, and a network of BIPOC-owned enterprises, we restore pride, build prosperity, and strengthen resilience for generations to come.

Featured Initiative: The Afri-Soul Marketplace Authentic, Cultural, Community-Rooted.

Our Marketplace showcases handcrafted goods, art, apparel, and creations from Black artisans and entrepreneurs. Every purchase supports local businesses and strengthens our community economy.

Programs That Build Community

Celebrate heritage while unlocking new opportunities for growth. Our programs bring people together through learning, collaboration, and cultural pride.

Youth Empowerment

Leadership, creativity, and cultural identity for the next generation.

Entrepreneurship & Business Support

Workshops, coaching, and opportunities for emerging and established Black-owned businesses.

Cultural Education & Storytelling

Events, exhibits, and community conversations that preserve and celebrate African American history.

Community Wellness & Intergenerational Learning

Spaces where elders, adults, and youth learn, heal, and grow together.

Capital Campaign Spotlight: Restoring the Swindall Tourist Inn

The Swindall Tourist Inn is one of Arizona’s most important African American historic landmarks, a place of refuge, dignity, and resilience during the Jim Crow era.


Afri-Soul is leading the effort to restore this treasured site and transform it into a living museum, cultural center, and community hub.


This restoration is not just about a building.


It is about reclaiming our story, protecting our heritage, and creating a future where our history is visible, valued, and celebrated.


Get Involved

Your support fuels our mission.

  • Donate
  • Volunteer
  • Become a Marketplace Vendor
  • Partner with Us
  • Join Our Events

Together, we are building a future rooted in heritage, hope, and collective prosperity.